Sony is a television set brand that is popular, prestigious and reliable. It has been in business for the longest time, specifically in the TV products line. But its owners are not resting on their laurels, so to speak. Yes, the “small screen” of free home viewing is an invention which probably will never be extinct. What else will replace it? It is not like the typewriter which has been replaced by computers. Or the players of vinyl records, cassette tapes and now the audio-video compact discs which are now replaced by players of DVDs and MP3s. And of course, Sony have already added these replacements in their long history.
Invest in Core Products and Services
Former Sony PlayStation executive Kazuo Hirai is now the president and CEO of Sony itself. He is envisioning the product where he came from to help the whole company continue to be a leader in its old product lines and ably compete with regards to new ones. In both cases, continual innovation is key. Still, in doing so, investing in the company’s core businesses is important.
Hirai has made the PlayStation a great success. What he learned and done while leading this product, he said he will bring to the whole Sony organisation. The mode that he has been and will continue to be in is that of replicating the successes of those that came before the console section of the appliance giant. To do so, he said he has and will continue to invest more in the core businesses of the company. In the case of Sony, it is digital imaging, games and mobile.
In the case of Sony, it has been and will continue to build new competitive innovations like making the latest edition of the PlayStation, its fourth, update with the times by being capable of social network sharing, playing audio and video files and a portal for accessing and downloading content like apps. These features of the PS4 is being used by Sony to help revive their struggling products like the Bravia TV line, Vaio computer, Handycam camcorders and Xperia mobile phone brands. At the same time, they are doing so to attract customer interest to the handheld PlayStation Vita.
Identify Bright Spots and Build on Them
It is no secret that companies, even people, can be intimidated by the changes in the surroundings. There are factors n the environment which can or will emphasise our weaknesses or flaws. Among the products and services of Sony, the brightest spots include Sony Pictures. Hirai said, the company will revive its profitability by unrolling new innovations in the form of their Ultra-High Definition TVs and smartphones.
Update with the Times
Smartphones have become the latest trend in consumer technology. Sony has just started to venture into this product. While it does so, it is pushing forward with their next offering which is their Ultra-High Definition television sets. Again, the electronics conglomerate is updating on both sides which are in their core products and in product line extensions. The company has added the new social network sharing function to the PS4. Not only can gamers save the games they have played, they can also share them in their Facebook or Google Plus for example. Further, they can actually play their favourite songs or watch their video files through functions of the console. TV shows can also be viewed using it. The PS4 will also have a content accessing function where files and applications can be downloaded.
Investing in core products and services, identifying bright spots and building on them and updating with the times are some of the sound business principles we learn from Kazuo Hirai. We can be sure he really knows how to ace MBA assignments