AUDI AG is strengthening its training activities for service employees to further boost the quality of service in Audi repair centers worldwide. The premium carmaker today opened the new Service Training Center in Neckarsulm – the sixth of its kind in Germany. Employees of the roughly 1,700 German Audi Service Centers will be trained at the Center, along with trainers who will prepare there for international assignments. With 80 different training courses and 14 qualification tracks, Audi plans this year to develop its service employees into experts who can provide top service to customers around the world.

“Audi wants to be the world’s leading brand in the area of customer satisfaction. We must therefore set ourselves apart by providing top service and outstanding customer interaction, especially when it comes to service,” said Peter Schwarzenbauer, Audi Board Member for Marketing and Sales. Given the constantly growing complexity of the Audi model range, extensive technical training provides the basis.

But there’s more to providing top service. “We are preparing our employees for the technologies of the future,” Schwarzenbauer said. “We’re training them in innovative, especially fast repair procedures, so they can help our customers more efficiently. But above all, we place a high priority on superior communication skills for all employees.”

Audi now has six training sites distributed throughout Germany, making them easily accessible for the employees of all Audi Service Centers. In 2009, service employees are to receive basic and advanced training during a total of 38,000 training days in 80 training modules. In Neckarsulm, Audi employees will now receive theoretical and practical training in a 5,400 m² facility. Trainees will acquire expertise in the bulk of the 14 Germany-wide qualification tracks, in workshop areas that feature the latest equipment and are outfitted in the new Audi corporate design. A new theme is customer communication for technicians. In complex cases, customers are to have the option of discussing their technical matters directly with an expert, who can find a more targeted approach to the solution than is possible when conferring through an intermediary service consultant. The goal is to save time – and to increase customer satisfaction.

This training is supported through selective training courses developed by Audi, covering areas such as investigating noises. Here, Audi technicians learn to use dialog with customers to quickly locate any “crackling” or “knocking” noises the customer describes. Training in “Clever Repair,” which replaces expensive replacement of a body part through more moderate dent removal – saving time and money – is also intended to immediately boost customer satisfaction. Audi is meanwhile consistently expanding technical training with a view to the brand’s technologies of the future: electric and hybrid drive systems, and lightweight design.

About 1,700 Service Centers throughout Germany send their employees to Audi’s training courses. Another essential service of the Training Center lies in the qualification of the trainers, who will transfer their knowledge to the roughly 100 export markets of the brand with the four-ring logo. The training days are supplemented with continuous self-study programs for Audi technicians, which are supported with specific computer programs and iTV shows – reports conveying information about products and repair procedures, which AUDI AG has been producing for more than four years and broadcasting to all markets via satellite.