Automobili Lamborghini S.p.A. yesterday announced the official opening of Lamborghini São Paulo as part of its global dealership network expansion and development program. The new showroom, the first official franchised Lamborghini dealership in South America, will be managed by Via Italia Group, one of Brazil’s most experienced luxury sports car sales companies.

Lamborghini chose São Paulo for its status as one of the most modern and luxurious cities in South America and a large global financial center. Located on the famous Avenida Europa in the heart of downtown, Lamborghini São Paulo now has a stand-alone showroom and a dedicated team of sales and service staff. The after-sales facility, technical service and original parts departments will have a dedicated warehouse in nearby Vila Leopoldina.

“Entering South America continues Lamborghini’s ongoing strategy to further develop the brand’s comprehensive worldwide dealer network,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. “Via Italia Group was chosen for its expertise in the luxury sports car market, extraordinary sales performance and its reputation for exemplary customer service.”

Founded in 1996 and headquartered in São Paulo, Via Italia Group is an established name in the luxury business and has been responsible for the import, distribution and after-sales of super sports and GT racing cars in the Brazilian territory. Lamborghini São Paulo will be led by General Manager Ricardo Briz who has nearly two decades of experience managing successful high-end car franchises.

“We are extremely pleased to be working with Lamborghini and honored to be the brand’s first dealer partner in South America,” said Briz. “We have high expectations for the new franchise and hope to grow into one of Lamborghini’s most successful dealers worldwide.”